Jack LaLanne passed on January 23. He was 96. "I can't die, it would ruin my image," was one of his most famous quotes. His image was one that he cultivated from the beginning. He found what worked for him, and he stuck with it. He didn't chase new fads, or create Jack LaLanne 2.0. He just told his story, in a very intentional and consistent way. That was enough. He was Jack LaLanne after all.

Seth Godin outlines 8 parts of Jack's story that made him what he was.

Image from www.jacklalanne.com