JASON JOURDAN

STORYTELLER,creative leader,STRATEGIST

jjourdan@novellacreative.com 614•562•8510

CREATIVE TEAM LEADER, 10+ years

Jason is a hands-on, creative team leader with a “Swiss Army” skillset rooted in the creative process. Adept at overseeing and coaching writers, artists, developers, and producers to accomplish challenging objectives. Drives innovative solutions informed by data, collaborative ideation, and best practices in branding, content creation, and multi-channel promotions. Deep background in regulated industries. Excellent communicator, problem solver, and detail-oriented manager proficient in business operations and customer service. Skilled in working under pressure and motivated to learn, grow, and excel.

KEY SKILLSET - Marketing & Content Strategy, Brand Narrative & Identity, Graphic Design & Illustration, Copywriting & Editing, Print & Packaging Design, UX/UI Design, Product Marketing, Email Marketing, Video Production, Social Media, Creative Direction, Creative Studio Management, Coaching & Mentorship, Team Building, Creative Culture

EDUCATION

Columbus College of Art & Design, Columbus, Ohio
Master’s Equivalent Advertising Design and Illustration

SOFTWARE

Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.), Figma, Quickbase, Bootstrap, Microsoft Office Suite (Word, Excel, PowerPoint), WorkFront, Wrike, Slack, Procreate, Affinity Designer, Affinity Photo

PROFESSIONAL EXPERIENCE

Novella Creative, Worthington, Ohio,
Principal, Creative Director, 2005 - 2016, 2019 - present
Founder and strategist of consultancy service for B2B and consumer-facing clients. Expertise provides in-house marketing and brand teams with strategy, project leadership, and creative service resources to establish brand narratives, manage social media, launch promotional campaigns, and create content. Oversees a remote network of multi-disciplinary contractors to achieve measurable results for clients in the insurance, energy, financial services, education, hospitality, retail, non-profit, healthcare, and pharmaceutical industries.

Key Achievements:

• Created Georgia Boot NASCAR sponsorship. Consumer sweepstakes increased brand visibility while sales program and event activation boosted key retailer sales volume by 38%.

• Reimagined Comicspriceguide.com branding through online advertising program that saw a click-to-open rate of 5.8% and conversion rates up to 27%..

• Relaunched Durango Boots brand with a women’s fashion focus. Packaging and promotions increased sales by 43% in the first year.

[samples]

Questline, Dublin, Ohio
VP, Creative Director, 2016 - 2019
Creative team leader and senior strategist for the agency’s multi-channel consumer and B2B engagement campaigns. Established in-house creative studio supervising a multi-disciplinary team responsible for content creation, branding, digital & print promotions, web-based gaming experiences, tradeshow, video, and email marketing. Duties included budget management, process development, and client services.

Key Achievements:

• Handled creative direction and strategy for the online magazine, AEP Ohio @Community. An energy utility first, thesustainability-focused digital experience won an AMA Strategic Marketing Award.

• Managed creation and production of “The Evolving World of Energy” series of animated videos for SECC, Smart Energy Consumer Collaborative. Explainer videos part of a sustainability education initiative.

• Responsible for the development of AEP Ohio’s “Protect the Line” gaming experience. Web-based game showcased reliability and energy efficiency technologies and later repurposed for kiosks in schools, tradeshows, and other scientific and educational exhibits.

• Led strategic and creative efforts behind multi-channel engagement programs for energy utility clients. Paperless billing programs, email marketing initiatives, and other data-driven campaigns yielded conversion rates up to 80%.

AEP Ohio DACR, “Protect the Line” Educational Consumer Game

Attaché, Columbus, Ohio
Creative Director, 2003 - 2005
Managed creative services, account management, and new business development efforts. Led a multi-disciplinary team responsible for developing brand and marketing initiatives for clients in the insurance, education, non-profit, healthcare, and pharmaceutical industries.

Key Achievements:

• Crafted branding for Capital University’s MBA program resulting in a 52% increase in student enrollment.

• Developed CSAT survey and outreach campaign for Boehringer Ingelheim Retail Pharmacy Consumer Satisfaction Report.

Ryan Partnership, Columbus, Ohio
Senior Art Director, 2002 - 2003
Responsible for quarterly co-marketing promotions and merchandising matrix for more than 1,800 J.P Morgan Chase retail banking centers.

Key Achievements:

• Led creative team in creating promotional campaigns with partners like Disney, Target, and Best Buy. 

• Developed merchandise, production, and deployment guidelines for quarterly retail banking campaigns.

• Created campaigns, FSIs, and related POS materials for Nestlé Lean Cuisine.
  

GSW, Westerville, Ohio
Art Director, 2000 – 2002
Led pharmaceutical product brand marketing efforts for clients like Eli Lily, Astra Zeneca, and Abbott Labs.

Tommaso Design Group, Columbus, Ohio
Art Director, 1999 – 2000

Ohio Department of Development, Office of Communications, Columbus, Ohio
Senior Graphic Designer, 1997 – 1999

Zero Base Advertising, Dublin, Ohio
Graphic Designer, 1994 – 1997

TEACHING

Columbus College of Art & Design, Columbus, Ohio
Adjunct Professor, January 2014 – August 2016