brand identity

More than Two to Tango

A midwestern Insurance company is working on a proprietary claims processing system. Inspired by ham radio codes, ‘five nine’ indicates the readable and strong signal between insurers and insureds. It’s a dance in which customer and provider are in sync. It’s pasodoble I conceived the brand identity and provided UI designs.

Pledge to Start-Ups

Pledge Them is a web-based resource for crowd funding projects granting backers the ability to find, like, and back projects across multiple platforms. I consulted on the brand positioning and worked up some groovy logo options for their identity.