With the recent rise of blogs, youtube and other social media, you might think that the idea of an extended narrative for brands as storytellers is a new thing. And you'd be wrong. It's been going on for hundreds of years. Actually the interruptive method of selling is the new kid on the block. Selling for thousands of years was a very personal, one on one interaction. Think town squares, trader's markets and festivals. That's how selling was done and it centered on stories. The merchant had to have a story that they could tell that would separate them from the merchant next door.
Joe Pulizzi has created a great article detailing how brands have become storytellers. Although brands have been storytellers since the dawn of time, the industrial revolution has created some changes.
Joe Pulizzi has created a great article detailing how brands have become storytellers. Although brands have been storytellers since the dawn of time, the industrial revolution has created some changes.