The power of stories can't be over estimated.
Here is a great example of the why and how stories sell from MarketingProfs, How Mini-Stories Can Help Buyers Reject the Status Quo ... and Embrace You.
Interesting though that one of the comments to the article stated that the example given didn't read like a story. Agree or disagree?
Here is a great example of the why and how stories sell from MarketingProfs, How Mini-Stories Can Help Buyers Reject the Status Quo ... and Embrace You.
Interesting though that one of the comments to the article stated that the example given didn't read like a story. Agree or disagree?