Jason Jourdan April 27, 2011 "brand story", "business story" Is your Business Story really a Story? Jason Jourdan April 27, 2011 "brand story", "business story" Yes. Or at least it should be. And yes it's effective. It's all said here in storytelling for business post. Credit to Joe Pulizzi for the find and Fathom for the great infographic. Great examples.
