A HERITAGE OF GROWTH.

Union County, Ohio, was looking to tell the tale of its agricultural heritage and economic prosperity in a contemporary manner relevant to young professionals and families.

Union County’s untold story revealed the region to be a place businesses should want to locate, full of communities where people are proud to live. We refocused the brand on its rich history and decades of economic bounty. In weaving a narrative around the county’s heritage and abundance of growth opportunities, we crafted a positioning statement to move the brand forward:

Built on a rich history forged from the land, Union County, Ohio, offers many growth opportunities. Businesses are encouraged to locate here in communities where families choose to raise their children and people are proud to live. 

Growth is our heritage. Grow with us.