A HERITAGE OF GROWTH.
Union County, Ohio was looking to tell the story of their agricultural heritage and economic opportunity in a contemporary manner relevant to young professionals and families.
Union County desired to be seen as a place businesses want to locate in communities where people are proud to live. We refocused the brand on the heritage of the region and the opportunities for professional and personal growth.
Then we crafted a positioning statement from which to launch the brand:
Built on a rich history forged from the land, Union County, Ohio offers many opportunities for growth. Businesses are encouraged to locate here in communities where families choose to raise their children and people are proud to live.
Growth is our heritage. Grow with us.