Storytelling Works.

Storytelling has been called "the major business lesson of 2014" by Entrepreneur magazine.

We'll file this one under the validation column. A friend shared this article from the New York Times that sites this little gem as well as many others.

Brands make connections through a common narrative platform we all instinctively relate to: STORIES. Your story should be authentic, consistent and most of all, natural. 

What's your story?