Jason Jourdan March 23, 2011 "SXSW", "marketing story", "short story" A Short Story from SXSW Jason Jourdan March 23, 2011 "SXSW", "marketing story", "short story" Here is an excellent slideshare from a writer's workshop at SXSW '11 on writing the right story. SXSWi 2011 Writing Workshop with @BettyDraper View more presentations from Helen Klein Ross